Target groups validations

As a phar­maceu­ti­cal com­pa­ny, you want to give your cus­to­mers the best pos­si­ble advice and the­r­e­fo­re try to get an idea of addi­tio­nal qua­li­fi­ca­ti­ons, tre­at­ment focu­ses and the­ra­py preferences.

In rese­arch into patient-centred care too, dif­fe­ren­tia­ted infor­ma­ti­on on regio­nal dis­pa­ri­ties in doc­tors” pre­scrib­ing struc­tu­re is indis­pensable for stee­ring the sys­tems as a whole.

As pro­ven experts in quan­ti­ta­ti­ve mar­ket rese­arch, we work with our trust cent­re to help you in your efforts to achie­ve the hig­hest qua­li­ty in defi­ning tar­get groups („clas­si­fi­ca­ti­ons”).

Anony­mi­sed pre­scrib­ing infor­ma­ti­on that is known in the phar­mafakt area is rela­ted to natio­nal data (socio-economic data, prac­ti­ce fea­tures of address data pro­vi­ders, health struc­tu­re data etc.). Reco­g­nis­ed algo­rith­ms are included as part of com­pre­hen­si­ve, mul­ti­va­ria­te methods to defi­ne group mem­ber­ships nationwide.

Sin­ce it goes wit­hout say­ing that our pro­ces­ses are docu­men­ted and trans­pa­rent, all details are sub­mit­ted and dis­cus­sed as part of the pre­sen­ta­ti­on of results:

• Method (model­ling basis, expl­ana­to­ry varia­bles, model value etc.)
• Results (case figu­res and sta­tis­ti­cal key figu­res of the groups created)
• Inte­gra­ti­on into sales repre­sen­ta­ti­ves” ever­y­day support

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Our cus­to­mer advi­sers will be hap­py to pro­vi­de more detail­ed infor­ma­ti­on about our ana­ly­sis options.