As a pharmaceutical company, you want to give your customers the best possible advice and therefore try to get an idea of additional qualifications, treatment focuses and therapy preferences.
In research into patient-centred care too, differentiated information on regional disparities in doctors” prescribing structure is indispensable for steering the systems as a whole.
As proven experts in quantitative market research, we work with our trust centre to help you in your efforts to achieve the highest quality in defining target groups („classifications”).
Anonymised prescribing information that is known in the pharmafakt area is related to national data (socio-economic data, practice features of address data providers, health structure data etc.). Recognised algorithms are included as part of comprehensive, multivariate methods to define group memberships nationwide.
Since it goes without saying that our processes are documented and transparent, all details are submitted and discussed as part of the presentation of results:
• Method (modelling basis, explanatory variables, model value etc.)
• Results (case figures and statistical key figures of the groups created)
• Integration into sales representatives” everyday support
Click to enlarge graphic!
Click to enlarge graphic!
Our customer advisers will be happy to provide more detailed information about our analysis options.