The available anonymised prescribing data can be used to determine the market and concentrations in any way, within the constraints of data protection law. Your needs as well as conceptual suggestions by pharmafakt can be taken into account flexibly when creating categories of potential. Relevant information is compressed into a tailored aggregation level. This means your information requirements are met in a highly individual way. The available information can be used to examine the value of your existing target group clusters and, if need be, to highlight scope for optimisation. Finally, the intersection between the categories of potential created using the prescribing information and the target group features you provide can be used to make exact and unerring value statements about the quality of the respective target group clusters.
Our options enable us to examine the market- and product-concentrations for tailored prescribing clusters. We provide you with exact and unerring value statements about your existing target groups with the option of optimizing these with significantly improved target group effectiveness.
Our customer advisers will be happy to provide more detailed information about our analysis options.