Together with pharmafakt, you can determine the market and product concentrations in any way within the constraints of data protection law and ascertain precise information about your current market positioning. (Details)
Target groups validations
Target groups validations make it possible to map, based on anonymous prescription data, drug and market concentration and to combine it with another target group information. The result is valid and individually target group clusters with the highest explanatory power are configured. (Details)
We monitor your sales-force-effectiveness and the effectiveness of patient-centred care programmes. (Details)
Definitions of target groups
We use multivariate analysis methods to ascertain target groups across the country. (Details)
Field structure optimization
To adapt to changing field service structures, we support you in optimizing existing or define new territorial structures.
We can track prescribing figures over time both in the event of product launches and for the purposes of measuring efficiency. Compliance, patient flows and treatment durations can be recorded and analysed using treatment analyses. (Details)
Compliance, patient flows and treatment durations can be recorded and analysed using treatment analyses. (Details)
We call this needs-based and customer-oriented studies.