Data protection

We, phar­mafakt GmbH, Bunz­lau­er Str. 7, 80992 Munich („phar­mafakt”) take the pro­tec­tion of your per­so­nal data very serious­ly and com­ply strict­ly with the pro­vi­si­on of data pro­tec­tion laws.

Only per­so­nal data that is abso­lut­e­ly neces­sa­ry (from a tech­ni­cal per­spec­ti­ve) is coll­ec­ted on this website.

Under no cir­cum­s­tances will the per­so­nal data that is coll­ec­ted be sold or pas­sed on to any third par­ty for any other reason.

You can be cer­tain at all times that we will hand­le your data respon­si­bly within the frame­work of our con­sul­ting ser­vices. For this reason, the coll­ec­tion, pro­ces­sing and use of per­so­nal data at phar­mafakt GmbH is moni­to­red by a data pro­tec­tion officer.

Under § 4g of the Fede­ral Data Pro­tec­tion Act, the data pro­tec­tion offi­cer must make the infor­ma­ti­on defi­ned in § 4e of the Fede­ral Data Pro­tec­tion Act available to anyo­ne in an appro­pria­te way on request. We com­ply with this obligation.

phar­mafakt has defi­ned the fol­lo­wing data pro­tec­tion gui­de­lines to inform you about how we coll­ect, use and dis­c­lo­se per­so­nal data.

Data pro­tec­tion gui­de­lines for this website

We advi­se you to read this Inter­net data pro­tec­tion gui­de­line careful­ly befo­re you use this web­site or pro­vi­de us with infor­ma­ti­on. You may only use this web­site if you con­sent to the terms of this data pro­tec­tion guideline.

Exclu­si­on of liability

We have com­pi­led and che­cked the con­tent with the utmost care. Howe­ver, we accept no lia­bi­li­ty if the con­tent is incom­ple­te or not up-to-date.

All infor­ma­ti­on is pro­vi­ded for the sole pur­po­se of informing visi­tors to the online offe­ring. In all other cases, lia­bi­li­ty is limi­t­ed to intent and gross negli­gence. Exter­nal web­sites to which phar­mafakt pro­vi­des links are the respon­si­bi­li­ty of the respec­ti­ve pro­vi­ders. phar­mafakt is not respon­si­ble for the con­tent of exter­nal web­sites. Fur­ther­mo­re, hyper­links may exist to the phar­mafakt web­site wit­hout its know­ledge. phar­mafakt accepts no lia­bi­li­ty for the dis­play, con­tent or any con­nec­tion to phar­mafakt in exter­nal web­sites. Fur­ther­mo­re, phar­mafakt reser­ves the right to amend or add to the infor­ma­ti­on provided.

Data pro­ces­sing on this web­site (sto­rage of usa­ge data)

Exter­nal hos­ting / web ser­ver log files and IP addresses

This web­site ( is hos­ted by an exter­nal ser­vice pro­vi­der (hos­ter

When you visit our web­site, you trans­mit data (for tech­ni­cal reasons) via your inter­net brow­ser. Site­Ground (Hos­ter) auto­ma­ti­cal­ly coll­ects and stores infor­ma­ti­on that your brow­ser transmits.

The­se are:
• Date and time of the request
• Name of the reques­ted file
• The page from which the file was requested
• Access sta­tus (file trans­fer­red, file not found, etc.)
• Web brow­ser and ope­ra­ting sys­tem used
• Com­ple­te IP address of the reques­t­ing computer
• Amount of data transferred

The logs at Site­ground are saved for a total of 7 days befo­re being over­writ­ten / deleted!

Link to other websites

As the pro­vi­der, we are respon­si­ble for our own con­tent under gene­ral law. A distinc­tion must be made bet­ween our own con­tent and lin­ked to con­tent sup­pli­ed by other providers.

The pro­vi­der is not respon­si­ble for exter­nal con­tent pro­vi­ded for use via links if it has no know­ledge the­reof. It is also not respon­si­ble if it is una­wa­re of any facts or cir­cum­s­tances from which ille­gal actions or infor­ma­ti­on are reve­a­led or if it has acted imme­dia­te­ly to remo­ve the infor­ma­ti­on or block access the­re­to as soon as it beca­me awa­re of it. The pro­vi­der of the lin­ked site is sole­ly respon­si­ble for any ille­gal, erro­n­eous or incom­ple­te con­tent and for any harm ari­sing from the use or non-use of such information.


We take appro­pria­te mea­su­res to pro­tect your per­so­nal data that is coll­ec­ted through this web­site and pro­ces­sed in accordance with this data pro­tec­tion gui­de­line. In addi­ti­on to tech­ni­cal mea­su­res, we use phy­si­cal checks and pro­ce­du­res to pro­tect your per­so­nal data. Nevert­hel­ess we can­not gua­ran­tee that this infor­ma­ti­on is com­ple­te­ly pro­tec­ted against third par­ties that cir­cum­vent our secu­ri­ty mea­su­res or spy out trans­mis­si­ons via the Internet.

Use of Cookies

phar­mafakt does not use coo­kies for sta­tis­ti­cal, ana­ly­sis or adver­ti­sing purposes.


All trade­marks are the pro­per­ty of the respec­ti­ve owner. The absence of a trade­mark sym­bol does not mean that the trade­mark is not protected.


This web­site and the infor­ma­ti­on and refe­ren­ces it con­ta­ins are used sole­ly for infor­ma­ti­on pur­po­ses. Repro­duc­tion, pro­ces­sing and any other use are strict­ly pro­hi­bi­ted. Requests to repro­du­ce infor­ma­ti­on from this web­site must be direc­ted to the publisher.

Data pro­tec­tion prin­ci­ples for our con­sul­ting services

phar­mafakt GmbH has been sup­port­ing doc­tors” and phar­macists” pro­fes­sio­nal asso­cia­ti­ons, uni­ver­si­ty rese­arch and the phar­maceu­ti­cal indus­try sin­ce 1998 with com­pre­hen­si­ve, dif­fe­ren­tia­ted and fun­da­men­tal­ly data-backed stu­dies and ana­ly­ses as well as pro­ven con­sul­ting exper­ti­se on all issues in the drugs market.

Hand­ling extre­me­ly sen­si­ti­ve anony­mi­sed pre­scrib­ing data and the use of this data in our con­sul­ting ser­vices requi­res exten­si­ve know­ledge of hand­ling per­so­nal and anony­mous data, the method to be used and, of cour­se, strict com­pli­ance with all data pro­tec­tion laws. Con­stant deve­lo­p­ment of our abili­ty to respond to health poli­cy issues whilst at the same time com­ply­ing with appli­ca­ble data pro­tec­tion gui­de­lines is a mat­ter of cour­se for us.

You can be cer­tain at all times that we will hand­le your data respon­si­bly. For this reason, the coll­ec­tion, pro­ces­sing and use of per­so­nal data at phar­mafakt GmbH is moni­to­red by a data pro­tec­tion offi­cer. Under § 4g of the Fede­ral Data Pro­tec­tion Act, the data pro­tec­tion offi­cer must make the infor­ma­ti­on defi­ned in § 4e of the Fede­ral Data Pro­tec­tion Act available to anyo­ne in an appro­pria­te way on request. We com­ply with this obligation.

Public Pro­ce­du­res Direc­to­ry: phar­mafakt GmbH

Name and address of the rele­vant orga­ni­sa­ti­on respon­si­ble:

phar­mafakt GmbH Bunz­lau­er Stra­ße 7 80992 Munich

Mana­ging Direc­tor:
Dr. Diet­mar Wassener

Mana­ger Respon­si­ble for Data Pro­ces­sing:
Thies Wolf

Allot­ted Pur­po­se of Data Coll­ec­tion, Pro­ces­sing or Use:

The object of the com­pa­ny is to pro­vi­de data-backed con­sul­ting ser­vices for doc­tors” and phar­ma­cy pro­fes­sio­nal asso­cia­ti­ons, uni­ver­si­ty rese­arch and the phar­maceu­ti­cal indus­try. Data coll­ec­tion, pro­ces­sing and use is car­ri­ed out to ful­fil the pur­po­ses spe­ci­fied above.

Descrip­ti­on of the Group of Per­sons Affec­ted and the Rele­vant Data and Data Categories:

Per­so­nal data is coll­ec­ted, pro­ces­sed and used essen­ti­al­ly on the fol­lo­wing groups inso­far as they are natu­ral persons:

  • Cus­to­mers, leads, pro­s­pects: address and cont­act data, con­tract and pay­ment terms
  • Sup­pli­ers, ser­vice pro­vi­ders, co-operation part­ners: address and cont­act data, con­tract and pay­ment terms
  • Doc­tors, phar­maci­es and other health ser­vice pro­vi­ders: address data, data on medi­cal spe­cia­li­sa­ti­on, prac­ti­ce infor­ma­ti­on, results of tar­get group defi­ni­ti­ons, other data pro­vi­ded by cus­to­mers to ful­fil the pur­po­ses cited under 4
  • Employees, for­mer employees, appli­cants: address and cont­act data, con­tract information

Reci­pi­ents or Cate­go­ries of Reci­pi­ents to which the Data may be Disclosed:

Public orga­ni­sa­ti­ons whe­re legal pro­vi­si­ons that are in place have prio­ri­ty, cus­to­mers and coope­ra­ting part­ners - in anony­mi­sed form - for the ful­film­ent of the pur­po­ses defi­ned under point 4.

Regu­la­ted Dead­lines for the Dele­ti­on of the Data:

The legis­la­ti­on has set out various obli­ga­ti­ons and dead­lines rela­ting to the reten­ti­on of records. Upon expiry of the­se dead­lines, the rele­vant data is dele­ted if it is no lon­ger requi­red to exe­cu­te the con­tract or for busi­ness pur­po­ses, pro­vi­ding it is neces­sa­ry based on sta­tu­to­ry requirements.

  • § 147 Ger­man Tax Code, § 257 Ger­man Com­mer­cial Code: 6 years (e.g. books, dra­wings, invent­ories, sta­tus reports, trade/commercial cor­re­spon­dence, docu­ments of rele­van­ce for tax pur­po­ses), 10 years (e.g. annu­al accounts, ope­ning balan­ce sheet, boo­king documents),
  • § 66 Tax Advi­so­ry Act: 10 years (e.g. refe­rence files and rele­vant information)
  • § 35 Fede­ral Data Pro­tec­tion Act: imme­dia­te dele­ti­on (e.g. stored data that is no lon­ger requi­red or prohibited)
  • Under pharmafakt’s gene­ral terms and con­di­ti­ons, project-related results and data will be dele­ted 6 weeks after the end of the project.

Plan­ned Data Trans­fer to Third Countries:

A trans­fer to third count­ries is not curr­ent­ly plan­ned. If data trans­fer to third count­ries should be neces­sa­ry in excep­tio­nal cir­cum­s­tances, it will be effec­ted only in line with the sta­tu­to­ry per­mis­si­bi­li­ty regu­la­ti­ons pur­su­ant to §§ 4b and 4c of the Fede­ral Data Pro­tec­tion Act.

Other Information/Questions

We wel­co­me your ques­ti­ons and comm­ents on the sub­ject of data protection.
You can reach us at the fol­lo­wing address: