Data protection

We, phar­mafakt GmbH, Bunz­lau­er Str. 7, 80992 Munich („phar­mafakt”) take the pro­tec­tion of your per­so­nal data very serious­ly and com­ply stric­t­ly with the pro­vi­si­on of data pro­tec­tion laws.

Only per­so­nal data that is abso­lute­ly necessa­ry (from a tech­ni­cal per­spec­tive) is collec­ted on this web­site.

Under no cir­cum­s­tan­ces will the per­so­nal data that is collec­ted be sold or pas­sed on to any third par­ty for any other rea­son.

You can be cer­tain at all times that we will hand­le your data respon­si­b­ly wit­hin the frame­work of our con­sul­ting ser­vices. For this rea­son, the collec­tion, pro­ces­sing and use of per­so­nal data at phar­mafakt GmbH is moni­to­red by a data pro­tec­tion offi­cer.

Under § 4g of the Federal Data Pro­tec­tion Act, the data pro­tec­tion offi­cer must make the infor­ma­ti­on defi­ned in § 4e of the Federal Data Pro­tec­tion Act avail­ab­le to anyo­ne in an appro­pria­te way on request. We com­ply with this obli­ga­ti­on.

phar­mafakt has defi­ned the fol­lo­wing data pro­tec­tion gui­de­li­nes to inform you about how we collect, use and dis­c­lo­se per­so­nal data.

Data pro­tec­tion gui­de­li­nes for this web­site

We advi­se you to read this Inter­net data pro­tec­tion gui­de­li­ne care­ful­ly befo­re you use this web­site or pro­vi­de us with infor­ma­ti­on. You may only use this web­site if you con­sent to the terms of this data pro­tec­tion gui­de­li­ne.

Exclu­si­on of lia­bi­li­ty

We have com­pi­led and che­cked the con­tent with the utmost care. Howe­ver, we accept no lia­bi­li­ty if the con­tent is incom­ple­te or not up-to-date.

All infor­ma­ti­on is pro­vi­ded for the sole pur­po­se of informing visi­tors to the online offe­ring. In all other cases, lia­bi­li­ty is limi­ted to intent and gross negli­gence. Exter­nal web­sites to which phar­mafakt pro­vi­des links are the respon­si­bi­li­ty of the respec­tive pro­vi­ders. phar­mafakt is not respon­si­ble for the con­tent of exter­nal web­sites. Fur­ther­mo­re, hyper­links may exist to the phar­mafakt web­site wit­hout its know­ledge. phar­mafakt accepts no lia­bi­li­ty for the dis­play, con­tent or any con­nec­tion to phar­mafakt in exter­nal web­sites. Fur­ther­mo­re, phar­mafakt reser­ves the right to amend or add to the infor­ma­ti­on pro­vi­ded.

Data pro­ces­sing on this web­site (sto­rage of usa­ge data)

phar­mafakt auto­ma­ti­cal­ly collec­ts and stores infor­ma­ti­on trans­mit­ted to us by your brow­ser in its ser­ver log files. This infor­ma­ti­on com­pri­ses:

  • Brow­ser type/version
  • Refer­rer URL (the page pre­vious­ly visi­ted)
  • Host name of the acces­sing com­pu­ter (IP address)
  • Time of the ser­ver request

phar­mafakt can­not assign this infor­ma­ti­on to spe­ci­fic per­sons. This data is not mer­ged with other data sources and the data is also auto­ma­ti­cal­ly dele­ted on a regu­lar basis.

In so far as it is pos­si­ble to enter per­so­nal or busi­ness data (e-mail addres­ses, names, addres­ses) wit­hin the Inter­net offe­ring, the user express­ly dis­c­lo­ses this data on a vol­un­ta­ry basis. In any case, here too your data will be trea­ted con­fi­den­ti­al­ly and will not be pas­sed onto third par­ties. Like­wi­se the­re is no con­nec­tion with the afo­re­men­tio­ned access data.

Users have the right to recei­ve infor­ma­ti­on free of char­ge and upon app­li­ca­ti­on on per­so­nal data stored on them. Fur­ther­mo­re, sta­tuto­ry pro­vi­si­ons also con­fer on users the right to revi­se, block and dele­te this per­so­nal data.

Link to other web­sites

As the pro­vi­der, we are respon­si­ble for our own con­tent under gene­ral law. A dis­tinc­tion must be made bet­ween our own con­tent and lin­ked to con­tent sup­plied by other pro­vi­ders.

The pro­vi­der is not respon­si­ble for exter­nal con­tent pro­vi­ded for use via links if it has no know­ledge the­re­of. It is also not respon­si­ble if it is unawa­re of any fac­ts or cir­cum­s­tan­ces from which ille­gal actions or infor­ma­ti­on are revea­led or if it has acted imme­dia­te­ly to remo­ve the infor­ma­ti­on or block access the­re­to as soon as it beca­me awa­re of it. The pro­vi­der of the lin­ked site is sole­ly respon­si­ble for any ille­gal, erro­ne­ous or incom­ple­te con­tent and for any harm ari­sing from the use or non-use of such infor­ma­ti­on.


We take appro­pria­te mea­su­res to pro­tect your per­so­nal data that is collec­ted through this web­site and pro­ces­sed in accordance with this data pro­tec­tion gui­de­li­ne. In addi­ti­on to tech­ni­cal mea­su­res, we use phy­si­cal checks and pro­ce­du­res to pro­tect your per­so­nal data. Nevertheless we can­not gua­ran­tee that this infor­ma­ti­on is com­ple­te­ly pro­tec­ted against third par­ties that cir­cum­vent our secu­ri­ty mea­su­res or spy out trans­mis­si­ons via the Inter­net.

Web server log files and IP addres­ses

Wit­hin the bounds of what is legal­ly per­mit­ted, our web­site logs user data such as the address from which a page request is made (in other words your IP address, domain name), date and time of the page request, the refer­ring web­site (if any) and other para­me­ters in the URL (e.g. search cri­te­ria). We use this data to bet­ter under­stand the use of our web­site over­all and to find out which parts of our web­site users pre­fer (e.g. based on the num­ber of visits in cer­tain are­as). This infor­ma­ti­on is stored in log files and used by phar­mafakt for sta­tis­ti­cal pur­po­ses.

Use of Coo­kies

The web­site does use any coo­kies. Coo­kies help us in pro­vi­ding our ser­vices. By using our web­site you agree that we use coo­kies.


All trade­marks are the pro­per­ty of the respec­tive owner. The absence of a trade­mark sym­bol does not mean that the trade­mark is not pro­tec­ted.


This web­site and the infor­ma­ti­on and refe­ren­ces it con­tains are used sole­ly for infor­ma­ti­on pur­po­ses. Repro­duc­tion, pro­ces­sing and any other use are stric­t­ly pro­hi­bi­ted. Requests to repro­du­ce infor­ma­ti­on from this web­site must be direc­ted to the publisher.

Data pro­tec­tion princi­ples for our con­sul­ting ser­vices

phar­mafakt GmbH has been sup­por­ting doc­tors” and phar­macists” pro­fes­sio­nal asso­cia­ti­ons, uni­ver­si­ty rese­arch and the phar­maceu­ti­cal indus­try sin­ce 1998 with com­pre­hen­si­ve, dif­fe­ren­tia­ted and fun­da­ment­al­ly data-backed stu­dies and ana­ly­ses as well as pro­ven con­sul­ting exper­ti­se on all issu­es in the drugs mar­ket.

Hand­ling extre­me­ly sen­si­ti­ve anony­mi­sed pre­scrib­ing data and the use of this data in our con­sul­ting ser­vices requi­res exten­si­ve know­ledge of hand­ling per­so­nal and anony­mous data, the method to be used and, of cour­se, strict com­pli­an­ce with all data pro­tec­tion laws. Con­stant deve­lop­ment of our abi­li­ty to respond to health poli­cy issu­es whilst at the same time com­ply­ing with app­li­ca­ble data pro­tec­tion gui­de­li­nes is a mat­ter of cour­se for us.

You can be cer­tain at all times that we will hand­le your data respon­si­b­ly. For this rea­son, the collec­tion, pro­ces­sing and use of per­so­nal data at phar­mafakt GmbH is moni­to­red by a data pro­tec­tion offi­cer. Under § 4g of the Federal Data Pro­tec­tion Act, the data pro­tec­tion offi­cer must make the infor­ma­ti­on defi­ned in § 4e of the Federal Data Pro­tec­tion Act avail­ab­le to anyo­ne in an appro­pria­te way on request. We com­ply with this obli­ga­ti­on.

Public Pro­ce­du­res Direc­to­ry: phar­mafakt GmbH

Name and address of the rele­vant orga­ni­sa­ti­on respon­si­ble:

phar­mafakt GmbH Bunz­lau­er Stra­ße 7 80992 Munich

Mana­ging Direc­tor:
Dr. Diet­mar Was­se­ner

Mana­ger Respon­si­ble for Data Pro­ces­sing:
Thies Wolf

Allot­ted Pur­po­se of Data Collec­tion, Pro­ces­sing or Use:

The object of the com­pa­ny is to pro­vi­de data-backed con­sul­ting ser­vices for doc­tors” and phar­ma­cy pro­fes­sio­nal asso­cia­ti­ons, uni­ver­si­ty rese­arch and the phar­maceu­ti­cal indus­try. Data collec­tion, pro­ces­sing and use is car­ri­ed out to ful­fil the pur­po­ses spe­ci­fied above.

Descrip­ti­on of the Group of Per­sons Affec­ted and the Rele­vant Data and Data Cate­go­ries:

Per­so­nal data is collec­ted, pro­ces­sed and used essen­ti­al­ly on the fol­lo­wing groups inso­far as they are natu­ral per­sons:

  • Custo­mers, leads, pro­s­pec­ts: address and con­tact data, con­tract and pay­ment terms
  • Sup­pliers, ser­vice pro­vi­ders, co-operation part­ners: address and con­tact data, con­tract and pay­ment terms
  • Doc­tors, phar­maci­es and other health ser­vice pro­vi­ders: address data, data on medi­cal spe­cia­li­sa­ti­on, prac­tice infor­ma­ti­on, results of tar­get group defi­ni­ti­ons, other data pro­vi­ded by custo­mers to ful­fil the pur­po­ses cited under 4
  • Employees, for­mer employees, app­li­cants: address and con­tact data, con­tract infor­ma­ti­on

Reci­pi­ents or Cate­go­ries of Reci­pi­ents to which the Data may be Dis­c­lo­sed:

Public orga­ni­sa­ti­ons whe­re legal pro­vi­si­ons that are in place have prio­ri­ty, custo­mers and coope­ra­ting part­ners - in anony­mi­sed form - for the ful­filment of the pur­po­ses defi­ned under point 4.

Regu­la­ted Dead­lines for the Dele­ti­on of the Data:

The legis­la­ti­on has set out various obli­ga­ti­ons and dead­lines rela­ting to the reten­ti­on of records. Upon expi­ry of the­se dead­lines, the rele­vant data is dele­ted if it is no lon­ger requi­red to exe­cu­te the con­tract or for busi­ness pur­po­ses, pro­vi­ding it is necessa­ry based on sta­tuto­ry requi­re­ments.

  • § 147 Ger­man Tax Code, § 257 Ger­man Com­mer­ci­al Code: 6 years (e.g. books, drawings, invent­ories, sta­tus reports, trade/commercial cor­re­spon­dence, docu­ments of rele­van­ce for tax pur­po­ses), 10 years (e.g. annu­al accounts, ope­ning balan­ce sheet, boo­king docu­ments),
  • § 66 Tax Advi­so­ry Act: 10 years (e.g. refe­rence files and rele­vant infor­ma­ti­on)
  • § 35 Federal Data Pro­tec­tion Act: imme­dia­te dele­ti­on (e.g. stored data that is no lon­ger requi­red or pro­hi­bi­ted)
  • Under pharmafakt’s gene­ral terms and con­di­ti­ons, project-related results and data will be dele­ted 6 weeks after the end of the pro­ject.

Plan­ned Data Trans­fer to Third Coun­tries:

A trans­fer to third coun­tries is not cur­r­ent­ly plan­ned. If data trans­fer to third coun­tries should be necessa­ry in excep­tio­nal cir­cum­s­tan­ces, it will be effec­ted only in line with the sta­tuto­ry per­mis­si­bi­li­ty regu­la­ti­ons pur­suant to §§ 4b and 4c of the Federal Data Pro­tec­tion Act.

Other Information/Questions

We wel­co­me your ques­ti­ons and comments on the sub­ject of data pro­tec­tion.
You can reach us at the fol­lo­wing address: